RESTAURANT WEBSITE & CAMPAIGN CONCEPT

Avela

Bring the atmosphere into the online experience.

Try the sample experience

An original ZXP concept for a fictional neighbourhood restaurant, with menu browsing, campaign examples and a simulated reservation.

01 / THE WEBSITE EXPERIENCE

avelaNEIGHBOURHOOD KITCHENA seat at our table
Avela's intimate dining room with burgundy banquettes, walnut tables and warm pendant lighting
FOR THE EVERYDAY & THE OCCASION.

Good food.
Better company.

Seasonal plates. Long conversations.
Something worth gathering for.

Find your table
A TASTE OF THE EVENINGMade for the table.
Seasonal menu

The brief, approach and deliverables

The brief

Capture the restaurant’s atmosphere while making the menu, group-dining options and reservation journey easy to explore.

The design response

Warm imagery and expressive typography establish the setting. Menu browsing and a sample reservation connect with group-dining advertisements and chatbot examples.

What’s included

  • Restaurant and group-dining page concepts
  • Interactive menu and sample reservation
  • Original dining and food imagery
  • Search advertising and chatbot examples

Explore the interactive concept

02 / FROM MENU TO RESERVATIONINTERACTIVE RESTAURANT CONCEPT
Avela's sample ricotta ravioli with roasted tomatoes and herb oil, served on an ivory plate at a walnut tableGOOD THINGS, MADE TO SHARE.
avelaNEIGHBOURHOOD KITCHEN

A taste of
the evening.

Seasonal ideas. Familiar pleasures.
Stay for one more conversation.

Ricotta ravioli

Roasted tomatoes, soft herbs, olive oil

$28

Roast chicken

Charred greens, lemon, pan jus

$32

Market vegetables

White beans, grains, green dressing

$24

Fictional menu. Illustrative prices in CAD.

A SEAT AT OUR TABLE

Make an evening of it.

Explore a sample reservation for Friday.

No reservation is made and no personal details are sent.

ZXP’S ROLE

From creative direction
to working demonstration.

ZXP developed the restaurant identity, original imagery, website concepts and coded menu and reservation examples, supported by coordinated campaign ideas.

PROJECT STATUS

Original
concept work.

This is an internal portfolio project for a fictional business. It demonstrates design and functionality. No client endorsement or commercial results are claimed, and transactional features are simulations.

ANOTHER BUSINESS. ANOTHER DIRECTION.

Keep exploring.

Back to all concepts
The original Serein skincare collection in soft sunlightCONCEPT PROJECT
SKINCARE & LIFESTYLESerein

A recognizable identity, from campaign to collection.

YOUR NEXT STEP

Bring your hospitality into the online experience.

Tell us about your restaurant, the occasions you serve and how guests currently find and book with you.